What Is SEO ?
Search engines are an effective way to attract customers to your online platforms, if you use them properly. SEO is constantly changing and staying on top of the latest updates can be a challenge. However, it is worth it: around 70% to 80% of users focus only on organic results and ignore paid advertising. Additionally, about 28% of those searches convert, resulting in a purchase. The best SEO work requires careful
SEO TRENDS To know In 2023 : - SEO industry is unpredictable just like algorithm updates that Google launches from time to time.
1. Artificial intelligence will play a bigger role in SEO
Artificial intelligence (AI) is changing the way people interact with online content. Particularly noteworthy is Google's artificial intelligence algorithm. Introduced a few years ago, the algorithm, called RankBrain, plays an important role in Google's ranking factors for search engine results pages (SERPs). Greg Corrado, a Google senior scientist who helped develop RankBrain, previously pointed out the tool's unique learning ability: "The other signals are all based on discoveries and insights that people involved in information retrieval have had, but there is no learning." Presumably, this means that RankBrain will only get better with time, making AI one of the top SEO trends to watch out for.
So the big question is: How do you optimize your SEO for RankBrain? While the search engine giant won't share details, experts believe that user experience signals are the main determinant. These could include factors from click through rate to time spent on page. You need to captivate and engage readers with well-organized, useful content. An on-page SEO audit can help you gauge page strength based on factors like readability, backlinks, and more.
2. Voice search will affect your search queries
Thanks to innovations like the Google Assistant, Apple's Siri and Amazon's Alexa, voice search technology has come a long way. As the technology has improved, it has also become more popular. In fact, it is predicted that the percentage of households that will own a smart speaker by 2022 will be 55%. To optimize your voice search marketing, consider your keywords. Identify the longest sentences people use in everyday conversations. Voice searches tend to work best with longer, more natural-sounding sentences. When people write, they tend to abbreviate.
For example, a person might do a voice search: "What are the new SEO trends for 2022?" but type the words “new SEO trends 2022”.
3. Mobile compatibility will affect your ranking in search results
In 2019, Google implemented mobile-first indexing, which means that the search engine primarily looks at the mobile version of a website, considering it the "main" version rather than the desktop version. This shift makes sense given that by 2025 nearly 73% of internet users will access the internet exclusively via mobile devices. See how effective your mobile site is with Google's Mobile Optimization Free Trial. Next, take a look at the "mobile usability" report in Google Search Console.
To make sure your page is easy to use, you need to make sure Google can crawl your URLs, so make sure you don't have a "disallowed criterion". Also, keep in mind that Googlebot will not load content that requires user interaction, such as clicking or scrolling. You need to make sure that Google can see so-called lazy loaded content. Finally, be sure to use the same robots meta tags on mobile and desktop sites.
4. Content that complies with Google's EAT principle will rank higher
Google has reiterated that the quality of the content is essential for the success of the positioning. But what does “quality” mean for Google? See the EAT principle: experience, authority and trust. These factors help determine if a web page has quality and useful content. This principle is especially relevant in business niches that fall under the “your money, your life” (YMYL) label, such as healthcare and finance.
There are a few ways to ensure quality content. First, create buyer personas, which allow you to understand what type of content your customers value. Second, do some research on search intent, which will help you chart the consumer journey. Thirdly, use this information to create content that conforms to the format your users prefer. For example, if you're targeting teenagers, video is probably preferable. If you're targeting an older audience, your video may be less engaging.
Finally, keep EAT in mind when creating your content. Back up the claims with statistics and facts. Link to trusted sites, such as ".edu" and ".gov" URLs. Linking to you from authoritative sites is another way to show that you meet the EAT criteria.
5. Long content will help improve SERPs
According to our State of Content Marketing report, reads of more than 3,000 words drive three times the traffic and four times the shares. Additionally, they get 3.5x more backlinks than articles with an average length of between 901 and 1,200 words. Start focusing on long content to get higher search ranking. That said, your content needs to maintain quality. The goal is to provide users with shareable information that keeps them interested. How is this accomplished? First, divide your content into sections with H2 and H3 subtitles to make it more crawlable. Subtitles are especially important for mobile sites. Second, make sure you're linking to relevant, authoritative sources with a strong authority score.
Finally, make sure your content is easy to share. Include prominent share links in the title and again at the bottom so readers can share with a quick click.
6. Featured snippets will be more featured
Don't panic. You don't have to exclusively generate long-term content if you want to climb the Google rankings. Featured snippets, launched in 2017, are a kind of shortcut to gain visibility on Google and are very short. Sometimes when you type something into Google, you might notice a box at the top of the SERP, above the actual results. This is a fragment. Rating a featured snippet is a great way to land on the coveted first page of results. Additionally, snippets steal a significant amount of traffic from your competitors. Featured snippets display a wealth of information, often structured as a question and answer or a short how-to bullet point. There are also rich snippets, including images, star-based reviews, product prices, and similar information. To create snippets, focus on queries based on relevant questions and keywords. You can use Google's "people also ask" search function for inspiration.
7. Predictive search will improve
Google Discover was launched in 2017 and launched a new type of search, which doesn't even ask for a query from the user. Discover is another of Google's AI-powered tools. The content suggestion tool identifies user behavior patterns over time and gradually learns these habits. Using this information, Discover can identify the most accurate content that may be of interest to you.
Google Discover already has more than 800 million active users. You don't have to do anything special to appear. If Google indexes your page, it will be included. The content is classified according to algorithms that monitor the quality of the content and the interest of the user. While Google hasn't disclosed precise factors, it appears that your location history, browsing history, app usage, calendars, search history, and home and work locations are all relevant.
Learn about the latest SEO trends and strategies.
As you can see from the list above, SEO is getting more and more complex. Gone are the days of optimizing content and meta titles. With current SEO trends, you should consider everything from voice command to video SEO. Stats are constantly changing, so it's important to stay on top of the leaderboard.
